Content Management

Revising and rewriting content, shortening it to reflect only the core business, and proofreading it properly are essential skills employed. Most content writers overdo things, blurring the key focus.

Writing the right content the right way

TL;DR – "Too long; didn't read" – content is common. Do not bore your audience with unnecessary information. The less they need to read, the more likely they will read. Your audience is also put off by content errors. We ensure this does not happen.

Whether we like it or not, and no matter how well we proofread content, changes will always be required. Your business's focus could have shifted. Maybe your product or service specifications have changed. These need to be updated. Has your company recently made a big directional change? The public in general, and your clients specifically, need to know about it. If you are a post-graduate student, contact us so that we can proofread your dissertation or assignment. [ More information on our proofreading services... ]

We write, edit, revise, paraphrase, and change until the wording is just right.

How your website presents itself over time

Different times of the year or events that have occurred may require us to change content to suit the new circumstances:

  • News events: News events such as expos or other areas you are involved in have a direct impact on your business.
  • Peak times: Times of the year that have an impact on your business. If your business is closed during the festival season, let us know about it so that we can indicate it on your website.
  • Website performance: If your website is not performing well, there is often a simple reason for it. If the source code is not written properly, the website is not going to perform. We dig into the source code and test if it is properly written and structured. Some of the things we do include:
    • Checking for repeated content
    • Finding broken links
    • Adding configuration files that search engines want to see, such as robots.txt
    • Updating XML sitemaps
    • Employing favicons for better visibility and accessibility
    • Checking for responsive design so that content is displayed properly on all devices, including mobile devices

We will send you a report indicating what we found. It is then up to the client to decide if they are going to pass this on to their web developer or get us to fix it for you.