Search Engine Optimisation (SEO)

Many businesses have over-the-top corporate websites which are rarely visited or just do not return valuable results, making them an expensive overhead. Your website may look very attractive, but what happens behind the scenes counts much more than just the face your website puts on. Unless the code is correctly applied and your website indexed with search engines, it is not going to achieve anything. In addition, your website has to compete with many others that also offer the same services or products. Making your website stand out in the rankings is going to take time.

Search engine optimisation is aimed at firstly ensuring that your website is properly verified with Google. Whether we want to admit it or not, Google is still the largest search engine. Smaller ones often merely piggyback off Google's infrastructure. Unless your website is verified with Google, it will not be indexed at all, or even if it is, your website is going to score poorly in Google's rankings.

We prepare your website to be listed with Google and other major search engines by ensuring that it is firstly verified, and the verification code entered in the HTML code of each page. Next, we check the structure of the HTML pages, ensuring that they comply with W3C standards. Heading order, getting the main idea of the paragraph following addressed in the heading preceding it, and ensuring that there is no duplicate content, follow. We also check that all graphics on the website are properly named, titled, and indexed so that these images can also be searched for.

If you had someone else develop your website, it is not a problem. We simply provide you with the SEO report and then it is up to your web developer to implement the recommendations on each and every page. We can also perform this task for you but we will then require your FTP login details to access the content on your website’s hosting server.

Our website's current SEO score as reflected by SEObility is 95%. Certain factors will prevent a score of 100%. In our case the domain name is said to be long, and there is nothing we can do about it. This has resulted in a score of 99% for the meta information section. Server response and external factors are exactly that – responses and factors we cannot control and may differ from day to day. We can live with that. Our PageSpeed Insights score is high, mostly above 95%, and we strive to improve this.